> see Prof. Appelbaum asap for a resume
reset if you didn't attend the recent
PRSSA Professional Development Week (PDW) workshop
> ask other profs
and mentors to edit your resume
> clean up your digital footprint
> order business
cards (Moo, VistaPrint)
> update your LinkedIn page + get a professional
headshot
> Zane Vogel – The One Creative Studio
resource for headshots and photography
- Ad/PR Major
> Top Tips to Building Your Online Brand and
Competitive Edge
> once the list
of recruiters is available in early Nov, it's CRITICAL that you RESEARCH the agencies
and PREPARE for interviews
(Professor Appelbaum
will share list soon)
> you MUST be
on point w/ recruiters ...
your actions reflect on the CCNY Ad/PR brand
> invited: a
healthy mix of PR, digital marketing + ad agencies
> it's unacceptable to
ask recruiters generic questions about their organizations that you can research beforehand
> you should be--
1) knowledgeable about
agencies present and how you can help meet their needs
2) aware of when internships are offered
(spring, summer, fall, winter)
3) mindful of agency specialty areas
(corporate, sports, entertainment, health, lifestyle, food)
> develop a
succinct 30 sec. elevator pitch (highlight skills you bring
to the table)
> understand you
have 5 mins. on average to speak w/ recruiters
* career fair monitors
will ask you to move on when your time is up
> please share
these tips with your
classmates and practice how
you plan to sell yourself *
> we stress that
it's IMPORTANT for everyone to make a good
showing with the industry reps
Reminder: Secure
your spot RIGHT NOW and RSVP (required)!
Regards,
Prof. Scott Jackson
Lynne Scott Jackson
CCNY – MCA – Ad/PR
PRSSA Faculty Advisor
917 748 8917
* remember: proper planning prevents poor
performance
